Reliance Ajio Reimagining Fashion Discovery for Digital Natives with Visual Search
The Challenge AJIO’s primary audience, comprising Gen Z and tech-savvy, fashion-forward customers, demands a seamless and intuitive search experience. Traditional keyword-based text searches proved cumbersome and inefficient for these time-conscious shoppers. Inspired by celebrities and influencers, this demographic seeks similar looks without the hassle of endless scrolling. They prefer a “See. Search. Shop.” approach, where…