Augmented Reality (AR) and Virtual Reality (VR) in eCommerce
The rapid advancement of immersive technologies such as Augmented Reality (AR) and Virtual Reality (VR) is revolutionizing the eCommerce sector, offering consumers unique, interactive shopping experiences that were previously unimaginable. These technologies allow shoppers to engage with products in highly interactive, three-dimensional environments, bridging the gap between physical and digital retail. As AR and VR…