Our current setup in Rezolve Ai balances the correct amount of configurability against automation. There is enough automation that we don’t need to intervene and configure week to week, but enough configurability that we can manually switch to prioritise new or seasonal products as appropriate, without having to wait for the data to catch up with these events.
Tara Cahalin Senior eCommerce Merchandiser, Dubarry of Ireland
The Challenge
Before Rezolve Ai, Dubarry used separate providers for search and for merchandising (product recommendations and product listing page ordering). Running two systems side by side duplicated effort for the eCommerce team. Key commercial factors, such as stock fragmentation, could not be used as a weighting factor in how products were ranked and promoted across its online stores.
The Solution
Since mid-2024, Dubarry has run search and merchandising on a single Rezolve Ai platform across all of its online markets. Product ranking now takes stock fragmentation into account, and day-to-day merchandising runs automatically, while the team keeps the control to step in when the season or a new launch calls for it.
What this included:
- Site search on the same platform as merchandising
- Automated product listing page ordering, with stock fragmentation used as a weighting factor
- Product recommendations
- Manual controls to prioritise new or seasonal products before performance data builds up
The Results
Comparing Dubarry’s full online year before Rezolve Ai with its year after, across all markets combined:
- Conversion rate +21%: a larger share of visits ended in an order. Conversion is measured as orders ÷ sessions in both periods.
- Online orders +16%, with 4% fewer sessions: the growth came from converting existing traffic better, not from buying more of it.
- Online revenue +18%, and revenue per session +23%: each visit is now worth more to the business.
Periods compared: 1 Nov 2022 – 1 Dec 2023 (before Rezolve Ai) vs 1 Nov 2024 – 1 Dec 2025. Source: Dubarry online analytics, all markets. Revenue in EUR; UK (GBP) and US (USD) revenue converted to EUR using conservative average exchange rates, so the revenue uplift shown is a minimum.
Looking Ahead
More of the same, we are happy with our site performance and will continue to tweak this on an ongoing basis to move with the seasons.
Our focus now is to drive more traffic to the site and our solid conversion stats give us confidence in going after this. Another key feature within Rezolve Ai is the ad spots or content within our collection’s pages. We are making more use of this storytelling, so our collection pages become key landing point of various search, social and email campaigns.